Insights by Ebenezer Kwaw
Ideas for stronger systems.
Practical perspectives at the intersection of public health, data, artificial intelligence, digital strategy and continuous learning.
Latest writing
Articles and perspectives
Evidence led thinking shaped by frontline experience, technology and implementation realities.
32 · Digital Health and Pharmacy Operations · 3 October 2026PharmaStock POS: Stock, Sales and Verified Payments
A deployed pharmacy operations MVP connecting batch expiry, FEFO checkout, staff permissions and server-verified digital payment workflows.
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31 · Civic Technology and African Innovation · 29 September 2026 · 5 min read
FixMyArea: From Community Problems to Visible Progress
A live pilot MVP for reporting potholes, drainage, waste and other public issues with photos, map locations, tracking and resolution evidence.
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30 · Financial Planning and Digital Innovation · Case Study
BudgetIQ AI: Building a Continuous Budget Cycle
An evolving full-stack MVP connecting activity costing, procurement comparison, commitment controls, financial evidence and transparent next-year estimates.
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29 · Safety and Environmental Technology · Case Study
MineGuard Ghana Safety and Environmental Intelligence
A working MVP connecting structured field reporting, environmental observations, corrective actions, spatial signals and accountable management reporting.
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11 · Digital Marketing and Growth · Case Study
Eco-Me Africa Digital Growth Strategy
A digital audit and growth strategy for a menstrual-health, sustainability and women’s-empowerment organization.
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12 · SEO and Website Optimization · Case Study
GH Wheels SEO and WordPress Optimization
A practical website and on-page SEO project focused on improving the structure, discoverability and user journey of an automotive platform.
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13 · SEO and Web Development · Case Study
Wonderbuild SEO and Website Optimization
A responsive website and SEO project designed to improve how Wonderbuild presents its interlocking-brick solutions and converts interest into enquiries.
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14 · SEO and Content Strategy · Case Study
M-KOPA SEO and Content Growth System
A portfolio strategy demonstrating how competitor intelligence and content systems can support organic acquisition for an African fintech brand.
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15 · Digital Marketing Operations · Case Study
Multi-Client Digital Marketing at Amplify
A results-focused portfolio covering local SEO, Google Business Profile management, paid search, paid social and agency content across six accounts.
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16 · Email Marketing · Case Study
Valentine’s Email Marketing Campaign
A seasonal email campaign concept designed to turn gifting intent into a simple mobile-first purchase journey.
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17 · Social Media Strategy · Case Study
Alibaba Youth Social Media Plan
An independent social-media planning exercise focused on younger, mobile-first and value-conscious e-commerce audiences.
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18 · Integrated Marketing Campaign · Case Study
Christopher John Rogers Collection Launch Campaign
An independent integrated campaign plan connecting social media, paid advertising, email acquisition and e-commerce conversion for a fashion collection launch.
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19 · Digital Growth Strategy · Case Study
Hotfro Africa Digital Marketing Strategy
A 90-day digital growth system for a Ghanaian natural-haircare brand, connecting education, proof, products, social content, WhatsApp and a conversion-focused website.
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20 · SEO, AEO and Lead Generation · Case Study
Wonderbuild AI Search Visibility Strategy
A digital strategy for a Ghanaian interlocking-brick company combining website improvement, SEO, AI search visibility, authority content and lead generation.
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21 · Machine Learning and NLP · Case Study
Customer Support Ticket Classifier
An NLP system designed to classify support tickets automatically and reduce manual routing work.
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22 · Machine Learning and Fintech · Case Study
Loan Portfolio Lab: Full Stack Model Explorer
How I rebuilt a Streamlit loan model demo with a responsive frontend, FastAPI service, complete feature mapping and transparent limits.
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23 · Machine Learning and Recommender Systems · Case Study
Movie Recommendation System
A content-based recommendation prototype that suggests similar films using movie metadata.
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24 · Public Health Machine Learning · Case Study
ITN Usage Prediction Dashboard
A malaria-prevention dashboard exploring predicted insecticide-treated net use, risk segmentation, trends and intervention scenarios.
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25 · Maternal Health Analytics · Case Study
Post-Caesarean Pain Prediction and Analytics
A research-support application for collecting, analyzing and exploring the risk of moderate-to-severe pain after caesarean section.
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26 · Public Health Informatics · Case Study
SurveilAI District Outbreak Reporting System
A district-level prototype for case capture, unique identifiers, dashboard summaries and exportable surveillance records.
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27 · UI/UX and Public Health Systems · Case Study
GIPHEP Public Health Emergency Platform
A UI/UX concept for a national public-health emergency intelligence suite supporting surveillance, risk assessment and coordinated response.
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28 · UI/UX and Nutrition Analytics · Case Study
AI Nutrition Ghana Dashboard
A UI/UX case study for automating questionnaire analysis and presenting nutrition-behavior and AI-adoption patterns.
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07 · Digital Health
Why Digital Health Literacy Matters for Public Health Professionals in Africa
The practical skills that turn digital health tools into trustworthy data, responsible use and better decisions.
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06 · AI in Public Health
Why AI Projects in Public Health Fail and How Workflow First Design Can Make Them Useful
A practical guide to designing artificial intelligence around real decisions, people, data and public health workflows.
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01 · Artificial Intelligence
Responsible AI must begin with the realities of implementation
Why useful health technology starts with workflows, evidence and people, not novelty.
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02 · Health Data
Moving from data collection to actionable intelligence
A practical lens for making routine information more useful to programme teams.
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03 · Career & Continuous Learning
Building a Multidisciplinary Career Across Health and Technology
How public health, research, data, AI and communication can become connected capabilities serving one mission.
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04 · Answer Engine Optimization
Should Every Blog Post Have an FAQ Section for AEO?
A practical guide to deciding when FAQ sections support answer engine optimization, user intent and content clarity, and when they add unnecessary clutter.
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05 · Public Health Data
From Dashboard to Decision: Why Public Health Data Tools Must Fit Real Workflows
A practical framework for designing public health dashboards that fit real workflows, strengthen interpretation and support timely decisions.
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