An independent social-media planning exercise focused on younger, mobile-first and value-conscious e-commerce audiences.
The challenge
Large product catalogues and deal-led positioning can make it difficult to maintain relevance, trust and consistent engagement with younger shoppers.
The strategy
Use platform-specific short video, creator partnerships, interactive content and time-sensitive offers to connect affordability with entertainment.
My contribution and execution
- Reviewed brand position, audience behavior and the competitive context.
- Defined Instagram, X and YouTube roles.
- Proposed short videos, influencer partnerships, polls, challenges and flash-sale content.
- Created example content themes, KPIs, a calendar and budget framework.
Tools and methods
Audience analysis, SWOT, social-channel planning, content calendar and KPI design
Outcome, evidence and limitations
The project is an academic or portfolio strategy exercise. Its reach, click and conversion figures are proposed targets rather than verified campaign outcomes.
Why this project matters
This project demonstrates how I translate a practical problem into a structured strategy, prototype or analytical workflow. It also records the limits of the current work and the next validation needed before broader use.
← Back to all insights