Hi

I am Ebenezer Kwaw

Digital Marketing Specialist | Data Science & AI | Web & Cloud Developer

I am a multidisciplinary professional specializing in Digital Marketing, Data Science & AI, Web Development, and Public Health Innovation. Currently serving as a Digital Marketing Specialist at Amplify Marketing Agency LLC, I leverage data, technology, and creative strategy to build practical and scalable solutions that drive measurable impact. My expertise spans digital marketing strategy, machine learning applications, cloud-based web solutions, and health-tech systems development. I am passionate about using technology and data-driven insights to solve real-world challenges across business and public health sectors.

8+ Years

Experience

20+ Projects

Completed

Digital Marketing

SEO, Branding & Growth Strategy

About Me

Multidisciplinary Specialist

Multidisciplinary specialist leveraging digital marketing, machine learning, and AI-driven analytics to develop scalable systems and optimize performance outcomes.

Name:Ebenezer Kwaw

Email:ekwaw4545@gmail.com

Location:Accra, Ghana

Specialty:Health • AI • Digital Innovation

Skills

Core Expertise

AI & Data Analytics

Machine learning, dashboards, predictive analytics, intelligent decision systems.

Public Health

M&E systems, disease surveillance, digital health innovation.

Digital Marketing

SEO, campaign analytics, audience targeting, brand positioning.

Expertise

Skills & Tools

SEO & Content Strategy

Core competencies in search engine optimization, content strategy, and digital growth.

Keyword Research
On-Page SEO
Off-Page SEO
Technical SEO
Content Optimization
Blog & Website Content

Technical & Data Skills

HTML & CSS Python (Pandas, NumPy) SQL Streamlit FastAPI Git & GitHub Data Visualization

Analytics & SEO Tools

Google Analytics

Search Console

Keyword Planner

Google Trends

Majestic / Moz

SEMrush

Ubersuggest

Marketing & Optimization

Canva

CapCut

Meta Insights

WordPress

Rank Math

Dashboards

GoHighLevel

Productivity & Collaboration

Trello

Workspace

MS Office

Slack

Zoom / Meet

MS Teams

MS planner

Mailchimp

WhatsApp Biz

Projects

Recent Work

SEO, Content & Website Optimization Strategy

Eco-Me Africa Digital Growth Strategy & Website Audit

Problem: Weak SEO visibility, inconsistent branding, slow website performance, and limited digital engagement.

Strategy: Conducted a full digital audit, SEO research using Ubersuggest, competitor analysis, and a growth marketing strategy.

Execution: Website audit, SEO optimization recommendations, content strategy planning, founder branding, and conversion-focused redesign strategy.

Result: Developed a comprehensive digital transformation plan to improve visibility, engagement, partnerships, and website experience.

View Case Study Original Report

SEO Optimization for GH Wheels

Problem: Low search visibility.

Strategy: Keyword-driven SEO optimization.

Execution: On-page SEO, metadata, content optimization.

Result: Improved organic visibility.

View Case Study Live Website

SEO Audit for M-KOPA

Problem: SEO structure gaps.

Strategy: Full SEO audit.

Execution: Keyword + technical analysis.

Result: Optimization roadmap.

View Case Study Original Report

SEO & Website Optimization

Problem: Weak content structure.

Strategy: SEO + UX improvement.

Execution: Content + structure optimization.

Result: Better usability & discoverability.

View Case Study Live Website

Paid Search, Local SEO & Google Business Profile Management

Multi-Client Paid Search, Local SEO & GBP Management

Problem: Small-business clients across home care, assisted living and facility maintenance needed paid search visibility, accurate multi-location Business Profiles, and ongoing technical SEO health checks — on constrained ad budgets.

Strategy: Structured Google Ads Search campaigns around service + location intent, hands-on Google Business Profile management across all client locations, and a recurring SEO audit cadence per client.

Execution: Managed a Google Ads Search campaign for a home care client (116 clicks, 1.71k impressions, 7 conversions from $305 spend over 30 days); verified and maintained Google Business Profiles for 3 client entities across 10+ service areas; ran full technical SEO audits across two client sites.

Result: Reached a 92 on-page SEO score for one client and 75 for another, held paid search cost-per-conversion under $44 on a tight budget, and established a repeatable audit-and-fix cadence across accounts.

View Case Study Original Report

Content Strategy & Campaign Execution

Email Marketing Campaign

Problem: Low engagement.

Strategy: Targeted email funnel.

Execution: Segmentation + campaign flow.

Result: Improved engagement.

View Case Study Original Report

Social Media Campaign

Problem: Low audience interaction.

Strategy: Content-driven engagement.

Execution: Structured posting strategy.

Result: Increased visibility.

View Case Study Original Report

Integrated Campaign for CJR

Problem: No structured campaign.

Strategy: Multi-channel approach.

Execution: Content + targeting plan.

Result: Clear execution roadmap.

View Case Study Original Report

Hotfro Content Campaign Strategy

Problem: Limited brand visibility.

Strategy: Multi-channel content approach.

Execution: Social + storytelling campaign.

Result: Stronger brand positioning.

View Case Study Original Report

Wonderbuild AI Search Visibility Project

Problem: Weak online visibility & SEO structure.

Strategy: SEO-driven AI visibility optimization.

Execution: Website redesign, technical SEO, Google indexing.

Result: Appeared in Google AI Overview results.

View Case Study Original Report

Safety & Environmental Technology

MineGuard Ghana

Problem: Field safety reports, environmental observations and follow-up actions can become difficult to review together.

Strategy: Connect observations to responsible review, corrective actions and location-based summaries.

Execution: Built a working MVP with structured reporting, environmental monitoring, a risk map based on submitted coordinates, case tracking and downloadable summaries.

Status: Portfolio demonstration for stakeholder review, not an official regulatory or accident prediction system.

View Case Study Live MVP GitHub

Illustration of a resident photographing a pothole for community issue reporting

FixMyArea

Problem: Community problems need a clear reporting and follow-up pathway.

Strategy: Connect photo and location reports with public progress and resolution evidence.

Execution: Built a civic technology MVP with issue categories, map locations, tracking and staff review.

Status: Early pilot for stakeholder feedback; institutional adoption and community outcomes are not yet established.

View Case Study Live MVP GitHub

Financial Systems & Budget Intelligence

Illustrative institutional finance team planning an annual budget

BudgetIQ AI

Problem: Plans, budget assumptions, supplier comparisons and actual results are often scattered across separate records.

Strategy: Connect objectives and activities to detailed costs, financial evidence, procurement review and controlled commitments.

Execution: Built a FastAPI and PostgreSQL MVP with server-saved projects, account-based review roles, funding checks, quote comparison, invoice matching and transparent forecasting.

Status: Evolving pilot for institutional planning and internal review; not connected to GIFMIS or GHANEPS and not an official accounting or procurement system.

View Case Study Live MVP GitHub

Marketing Technology & AI

LocalSignal AI

Problem: Small businesses and agencies manage competitors, local visibility, reviews, websites and social media across disconnected tools.

Strategy: Organize the most useful marketing signals in one workspace and convert gaps into clear actions.

Execution: Built a React and TypeScript frontend with a FastAPI backend, authentication, competitor records, keyword and review tracking, guided GBP and social audits, and an action center.

Current status: Free tier testing MVP. Social audits are guided and are not connected to the Meta API.

View Case Study

Machine Learning & AI

Ticket Classification System

Problem: Manual ticket sorting.

Strategy: ML classification model.

Execution: NLP + training pipeline.

Result: Automated categorization.

View Case Study Original Report

Loan Portfolio Lab

Problem: The original Streamlit form omitted model inputs and silently filled them with zero.

Strategy: Make each historical model input explicit and present the score with its evidence limits.

Execution: Built a responsive frontend and FastAPI service on Render, with 19 feature mapping, input validation and no scenario database.

Status: Live educational demo. The source dataset and reproducible validation are unavailable; no lending decision is made.

View Case Study Live Demo GitHub

Movie Recommendation System

Problem: No personalization.

Strategy: Recommendation engine.

Execution: Collaborative filtering.

Result: Personalized output.

View Case Study Original Report

Public Health & AI Tech

PharmaStock POS

Problem: Disconnected batch stock, sales and payment evidence.

Strategy: Connect expiry-aware checkout with accountable stock and payment records.

Execution: React and FastAPI on Render, Neon PostgreSQL, FEFO allocation and Paystack verification.

Status: Deployed pilot MVP; merchant activation and live payment testing pending.

View Case Study

HealthSignal field screening and public health surveillance platform

HealthSignal Field Surveillance System

Problem: Fragmented screening, referral and surveillance workflows.

Strategy: Connect role-based field capture with explainable priorities and human review.

Execution: Responsive FastAPI and PostgreSQL MVP with secure accounts, condition-specific forms, offline support and surveillance analytics.

Result: Working MVP linking encounters to follow-up and aggregate public health signals.

View Case Study Live MVP GitHub

ITN Usage Prediction App

Problem: Low predictive visibility into ITN utilization.

Strategy: AI-driven prediction modeling.

Execution: Machine learning classification system.

Result: Improved preventive health insights.

View Case Study Original Report

Post CS Pain Prediction App

Problem: Limited predictive monitoring after cesarean section.

Strategy: Predictive healthcare analytics.

Execution: AI-assisted patient risk prediction.

Result: Enhanced decision support insights.

View Case Study Original Report

Epidemiological AI Surveillance System

Problem: Delayed disease surveillance insights.

Strategy: AI-powered epidemiological monitoring.

Execution: Intelligent surveillance & analytics system.

Result: Faster public health monitoring capabilities.

View Case Study Original Report

UI/UX Projects

GIPHEP UX Design

Problem: Complex workflows.

Strategy: User-centered design.

Execution: UI redesign + flows.

Result: Improved usability.

View Case Study Original Report

UX System Optimization Case Study

Problem: Poor navigation flow.

Strategy: UX redesign.

Execution: Wireframes + structure.

Result: Better user experience.

View Case Study Original Report

Credentials

Download My CV

Digital Marketing CV

Focused on SEO, strategy, and campaign execution.

View PDF

Machine Learning & AI CV

Predictive modeling and intelligent systems specialty.

View PDF

Public Health CV

Health tech, analytics, and surveillance systems.

View PDF

Verification

Certifications

Experience

Professional Journey

Education

2016

BSc Public Health

University for Development Studies

2025

Data Science & AI Certification

Work History

2025 – Present

AI & Digital Strategy Specialist

Combining AI, data analytics, and digital marketing to deliver high-impact campaigns and systems.

2017 – 2025

District Public Health Officer (Nutrition)

Monitoring and program analytics leadership.

Get In Touch

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