Hi

I am Ebenezer Kwaw

Digital Marketing Specialist | Data Science & AI | Web & Cloud Developer

I am a multidisciplinary professional specializing in Digital Marketing, Data Science & AI, Web Development, and Public Health Innovation. Currently serving as a Digital Marketing Specialist at Amplify Marketing Agency LLC, I leverage data, technology, and creative strategy to build practical and scalable solutions that drive measurable impact. My expertise spans digital marketing strategy, machine learning applications, cloud-based web solutions, and health-tech systems development. I am passionate about using technology and data-driven insights to solve real-world challenges across business and public health sectors.

8+ Years

Experience

20+ Projects

Completed

Digital Marketing

SEO, Branding & Growth Strategy

Ebenezer Profile

About Me

Multidisciplinary Specialist

Multidisciplinary specialist leveraging digital marketing, machine learning, and AI-driven analytics to develop scalable systems and optimize performance outcomes.

Name:Ebenezer Kwaw
Email:Ebenezer.Kwaw@amplifymarketingagencyllc.com
Location:Accra, Ghana
Specialty:Health • AI • Digital Innovation

Skills

Core Expertise

AI & Data Analytics

Machine learning, dashboards, predictive analytics, intelligent decision systems.

Public Health

M&E systems, disease surveillance, digital health innovation.

Digital Marketing

SEO, campaign analytics, audience targeting, brand positioning.

Expertise

Skills & Tools

SEO & Content Strategy

Core competencies in search engine optimization, content strategy, and digital growth.

  • Keyword Research
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Content Optimization
  • Blog & Website Content

Technical & Data Skills

HTML & CSS Python (Pandas, NumPy) SQL Streamlit FastAPI Git & GitHub Data Visualization

Analytics & SEO Tools

Google Analytics
Search Console
Keyword Planner
Google Trends
Majestic / Moz
SEMrush
Ubersuggest

Marketing & Optimization

Canva
CapCut
Meta Insights
WordPress
Rank Math
Dashboards

Productivity & Collaboration

Trello
Workspace
MS Office
Slack
Zoom / Meet
MS Teams
MS planner
Mailchimp
WhatsApp Biz

Projects

Recent Work

SEO, Content & Website Optimization Strategy

Eco-Me Africa

Eco-Me Africa Digital Growth Strategy & Website Audit

Problem: Weak SEO visibility, inconsistent branding, slow website performance, and limited digital engagement.

Strategy: Conducted a full digital audit, SEO research using Ubersuggest, competitor analysis, and a growth marketing strategy.

Execution: Website audit, SEO optimization recommendations, content strategy planning, founder branding, and conversion-focused redesign strategy.

Result: Developed a comprehensive digital transformation plan to improve visibility, engagement, partnerships, and website experience.

View Case Study
GH Wheels

SEO Optimization for GH Wheels

Problem: Low search visibility.

Strategy: Keyword-driven SEO optimization.

Execution: On-page SEO, metadata, content optimization.

Result: Improved organic visibility.

View Case Study
M-KOPA

SEO Audit for M-KOPA

Problem: SEO structure gaps.

Strategy: Full SEO audit.

Execution: Keyword + technical analysis.

Result: Optimization roadmap.

View Case Study
Wonderbuild

SEO & Website Optimization

Problem: Weak content structure.

Strategy: SEO + UX improvement.

Execution: Content + structure optimization.

Result: Better usability & discoverability.

View Case Study

Content Strategy & Campaign Execution

Email Marketing

Email Marketing Campaign

Problem: Low engagement.

Strategy: Targeted email funnel.

Execution: Segmentation + campaign flow.

Result: Improved engagement.

View Case Study
Social Media

Social Media Campaign

Problem: Low audience interaction.

Strategy: Content-driven engagement.

Execution: Structured posting strategy.

Result: Increased visibility.

View Case Study
CJR Plan

Integrated Campaign for CJR

Problem: No structured campaign.

Strategy: Multi-channel approach.

Execution: Content + targeting plan.

Result: Clear execution roadmap.

View Case Study
Hotfro Campaign

Hotfro Content Campaign Strategy

Problem: Limited brand visibility.

Strategy: Multi-channel content approach.

Execution: Social + storytelling campaign.

Result: Stronger brand positioning.

View Case Study
Wonderbuild AI SEO

Wonderbuild AI Search Visibility Project

Problem: Weak online visibility & SEO structure.

Strategy: SEO-driven AI visibility optimization.

Execution: Website redesign, technical SEO, Google indexing.

Result: Appeared in Google AI Overview results.

View Case Study

Machine Learning & AI

Ticket Classification System

Problem: Manual ticket sorting.

Strategy: ML classification model.

Execution: NLP + training pipeline.

Result: Automated categorization.

View Case Study

Loan Default Prediction

Problem: Risk identification.

Strategy: Predictive modeling.

Execution: Classification models.

Result: Improved decisions.

View Case Study

Movie Recommendation System

Problem: No personalization.

Strategy: Recommendation engine.

Execution: Collaborative filtering.

Result: Personalized output.

View Case Study

Public Health & AI Tech

ITN Prediction App

ITN Usage Prediction App

Problem: Low predictive visibility into ITN utilization.

Strategy: AI-driven prediction modeling.

Execution: Machine learning classification system.

Result: Improved preventive health insights.

View Case Study
Post CS Pain Prediction

Post CS Pain Prediction App

Problem: Limited predictive monitoring after cesarean section.

Strategy: Predictive healthcare analytics.

Execution: AI-assisted patient risk prediction.

Result: Enhanced decision support insights.

View Case Study
Disease Surveillance AI

Epidemiological AI Surveillance System

Problem: Delayed disease surveillance insights.

Strategy: AI-powered epidemiological monitoring.

Execution: Intelligent surveillance & analytics system.

Result: Faster public health monitoring capabilities.

View Case Study

UI/UX Projects

GIPHEP UX Design

Problem: Complex workflows.

Strategy: User-centered design.

Execution: UI redesign + flows.

Result: Improved usability.

View Case Study

UX System Optimization Case Study

Problem: Poor navigation flow.

Strategy: UX redesign.

Execution: Wireframes + structure.

Result: Better user experience.

View Case Study

Credentials

Download My CV

Digital Marketing CV

Focused on SEO, strategy, and campaign execution.

View PDF

Machine Learning & AI CV

Predictive modeling and intelligent systems specialty.

View PDF

Public Health CV

Health tech, analytics, and surveillance systems.

View PDF

Verification

Certifications

Experience

Professional Journey

Education

2012 – 2016

BSc Public Health

University for Development Studies

2025

Data Science & AI Certification

Work History

2025 – Present

AI & Digital Strategy Specialist

Combining AI, data analytics, and digital marketing to deliver high-impact campaigns and systems.

2021 – 2025

District Public Health Officer (Nutrition)

Monitoring and program analytics leadership.

Get In Touch

Let’s collaborate on your next project.