A 90-day digital growth system for a Ghanaian natural-haircare brand, connecting education, proof, products, social content, WhatsApp and a conversion-focused website.
The challenge
The audit identified inconsistent posting, limited storytelling and proof, underused educational content, weak conversion pathways and an inactive website link.
The strategy
Use educational and trust-building content to drive qualified audiences into a simple WhatsApp-led sales journey supported by a functioning landing page.
My contribution and execution
- Defined priority audiences, pain points and commercial objectives.
- Created content pillars across education, customer proof, products and lifestyle.
- Proposed a mobile-first website and direct WhatsApp action.
- Developed content-volume, inquiry, traffic and conversion targets for a 90-day programme.
Tools and methods
Digital audit, content strategy, Meta Ads planning, WhatsApp conversion and landing-page planning
Outcome, evidence and limitations
The strategy includes target outcomes for reach, engagement, enquiries, sales and website conversion. These are planning targets, not presented as verified results.
Why this project matters
This project demonstrates how I translate a practical problem into a structured strategy, prototype or analytical workflow. It also records the limits of the current work and the next validation needed before broader use.
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