A seasonal email campaign concept designed to turn gifting intent into a simple mobile-first purchase journey.
The challenge
Brands compete heavily for attention during Valentine’s season while customers want meaningful and convenient gift options.
The strategy
Combine emotional relevance, a clear offer, urgency and one direct call to action using the AIDA framework.
My contribution and execution
- Defined audiences including long-distance couples, diaspora gift senders and busy professionals.
- Developed the campaign idea, offer structure, message hierarchy and mobile-friendly design direction.
- Mapped the journey from email to product page, purchase and delivery.
- Defined open-rate, click-through and conversion targets for future measurement.
Tools and methods
Email strategy, AIDA copywriting, customer journey mapping, offer design and mobile-first layout
Outcome, evidence and limitations
This is a campaign concept and execution blueprint. The percentage ranges in the report are expected benchmarks, not achieved campaign results.
Why this project matters
This project demonstrates how I translate a practical problem into a structured strategy, prototype or analytical workflow. It also records the limits of the current work and the next validation needed before broader use.
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