A results-focused portfolio covering local SEO, Google Business Profile management, paid search, paid social and agency content across six accounts.
The challenge
Service businesses needed stronger local visibility, maintained business profiles, search-demand capture, measurable advertising and a repeatable SEO review process.
The strategy
Combine ongoing local presence management with paid acquisition, technical SEO checks and channel-specific content.
My contribution and execution
- Managed work across Eveready Home Care, Savannah Place Assisted Living, Ville-Ann Janitorial, 1st Providence, New Era Homecare and Amplify Marketing Agency.
- Maintained Google Business Profiles, content and service information across client locations.
- Supported Google Ads and Meta Ads campaigns and tracked clicks, leads, conversions and cost indicators.
- Used Ubersuggest audits to prioritize technical and on-page SEO improvements.
Tools and methods
Google Business Profile, Google Ads, Meta Ads, LinkedIn and Ubersuggest
Outcome, evidence and limitations
The source portfolio reports 23 Meta leads in three days for New Era, 116 Google Ads clicks and seven conversions for Eveready over 30 days, 1,968 views on Amplify’s Business Profile, and on-page SEO scores between 75 and 92 across highlighted sites. These figures reflect the reporting windows shown in the source deck.
Why this project matters
This project demonstrates how I translate a practical problem into a structured strategy, prototype or analytical workflow. It also records the limits of the current work and the next validation needed before broader use.
← Back to all insights