A digital strategy for a Ghanaian interlocking-brick company combining website improvement, SEO, AI search visibility, authority content and lead generation.
The challenge
The audit found low social visibility, inconsistent posting, limited proof, weak calls to action, missing WhatsApp integration and an underused leadership voice.
The strategy
Connect Facebook awareness, LinkedIn authority and a search-optimized website to a clear enquiry and site-visit funnel.
My contribution and execution
- Audited Facebook, LinkedIn and the website journey.
- Defined audiences across contractors, developers, architects, engineers, property owners, government and NGOs.
- Planned educational content, project showcases, testimonials and leadership commentary.
- Introduced SEO targeting, WhatsApp conversion, paid lead generation and website improvements.
Tools and methods
SEO, AEO, website optimization, LinkedIn strategy, Meta Ads and lead-funnel design
Outcome, evidence and limitations
The project reports that Wonderbuild appeared in a Google AI Overview, providing an early visibility signal. The broader enquiry and order figures are targets for a three-month programme, not confirmed results.
Why this project matters
This project demonstrates how I translate a practical problem into a structured strategy, prototype or analytical workflow. It also records the limits of the current work and the next validation needed before broader use.
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