An independent integrated campaign plan connecting social media, paid advertising, email acquisition and e-commerce conversion for a fashion collection launch.
The challenge
A collection launch needs coordinated awareness, audience growth, email capture and purchase pathways rather than disconnected promotional posts.
The strategy
Build phased awareness, engagement and conversion across Instagram, Facebook, email and the website, supported by audience segmentation and retargeting.
My contribution and execution
- Defined campaign objectives and a measurement framework.
- Planned influencer content, teaser reels, behind-the-scenes content, carousel ads and retargeting.
- Designed list-building routes through social profiles, website forms and lead ads.
- Structured email flows for existing customers and new prospects, including message-testing concepts.
Tools and methods
Meta campaign planning, Mailchimp, GA4 measurement design, segmentation and A/B testing
Outcome, evidence and limitations
This portfolio project presents campaign targets and a testing approach. Except where clearly described as an illustrative A/B insight, the KPIs are planning targets and not verified commercial outcomes.
Why this project matters
This project demonstrates how I translate a practical problem into a structured strategy, prototype or analytical workflow. It also records the limits of the current work and the next validation needed before broader use.
← Back to all insights